Why This Book Is Important


Mindset Mastery: Develop an entrepreneurial mindset that embraces failure and builds confidence.
Value creation & Market fit: Learn the nine forms of value and evaluate profitable markets.
Marketing and Sales Strategies: Create catchy hooks, build trust and close deals.
Value Delivery & Systems: Systematize business operations and create a smooth customer experience.
Financial basis: Manage cash flow, profit margins and pricing models for sustainable growth.

A Peek Inside

The Iron Law of the Market

“Discover why only markets where customers are prepared to actually pay will survive and how you can position your service in such a way that you are guaranteed to create income.”

The Hidden Benefits of Competition

“Learn how healthy competition actually makes you stronger: what opportunities lie in rivalry, and how competition enables you to innovate faster and make your offering unbeatable.”

Customer Lifetime Value (CLV)

“Understand how to calculate the total value of each customer so you don't just make one-time sales, but build long-term, profitable relationships.”